But as Nicholas Quah, who writes a newsletter on podcasts, points out, it’s not clear whether podcasts will be able to justify or sustain high CPMs once the novelty wears off and the nascent analytics catch up. Midroll reports that some of its shows report a rate of near $100, and the average is $25. Consider that in 2014, YouTube’s CPM was reported at $14.72. Right now, the CPM rate, or the cost per one thousand ad impressions, is much higher than other forms of media. Scripps-owned Midroll, which matches podcasts with advertisers and takes a cut, says that of its 2,000 clients, a handful make more than $1 million a year. And it’s much harder to click away to another screen or channel surf while you listen. An endorsement coming straight from the mouth of a trusted podcast host feels intimate and authentic. Podcasts command the captive attention of their audiences like few other media. But as that brief era also taught us, the golden age doesn't last.ĭespite the challenges, ad dollars are flowing to podcasts. Like those blogs of yesteryear, the promise feels huge. As Joshua Benton wrote for NiemanLab, podcasts in 2015 feel a lot like blogs did a decade ago. Surely there’s money to be made-and audience to be had-somewhere. And hell, if you want to make a podcast about your stamp-collecting obsession, you can do it. Businesses are testing them out as content marketing. Media companies from TED to The New York Times are piloting shows.
#NEW SERIAL PODCAST 2015 SERIES#
A host of audio producers, many trained by Ira Glass, are creating narrative series with the same quality and creativity as the 20-year-old radio documentary show This American Life. It’s the golden age of podcasting, and the format is open to anyone with a laptop, a microphone, and access to a web server.
#NEW SERIAL PODCAST 2015 SERIAL#
In the year since Serial has launched, some tantalizing questions have lingered: Are podcasts the next great storytelling platform? And: should we all be recording podcasts, too? Serial is back! Oh boy! The podcast that introduced a host of listeners to the medium last year with its 12-episode true crime series about the 1999 murder of Maryland high school student Hae Min Lee has just released the second episode of its second season.
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