Budding businessmen and -women pitch their festive companies in the hope of securing a much-needed cash injection from the five multimillionaires. Now, for the first time, the Den opens its doors purely for commerce at Christmas. And if there is money to be made, the Dragons are never far away. Across the UK, thousands of entrepreneurs are dreaming up new products and innovative ideas to try and cash in on the annual big spend - over £36bn in 2011. Plus, the Dragons visit the Kibera slum in Kenya to find out how the money raised by Sport Relief is helping those in need.Ĭhristmas is big business. In this tough arena, facing some of the best minds in the business, will any of these hopeful entrepreneurs convince the fearsome financiers that they should walk away with their cash? But when it comes down to business, the same rules apply it's the Dragons' own money and only the very best ideas will succeed. Jason Manford and Iwan Thomas both have to stand in front of the Dragons and respectively pitch a spectacle-stabilising attachment for sports caps, and a sat nav for skiers.īefore entering the Den, the Dragons and entrepreneurs have all agreed that some of the profits from any investment will go towards Sport Relief.
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Olympic champion James Cracknell lends a hand to young businessman Liam O'Reilly and his dancing troupe and Greg Rusedski leaves his tennis racket behind to help two Irish entrepreneurs pitch their portable sports stadium aimed at kids. Two sisters from Southampton hope the Dragons will see the potential in their bottom-toning prototype, ably demonstrated by Ruby Wax. To kick off the episode, funnyman Patrick Kielty lends his support to an improbable-sounding invention - the Sideways bike. As you'd expect, there are a few changes to watch out for, including having Sport Relief celebrities walk up those famous stairs to accompany the cash-hungry entrepreneurs in their bid for investment.
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